Our activities in Jordan

cewas Middle East’s entrepreneurship activities in Jordan started in April 2017 with the first dedicated start-up programme for entrepreneurs and professionals with a strong motivation to create financially viable solutions for the water, sanitation and waste sector.

Since 2017, 35 start-ups have taken part in two year-long Start-up Programmes. During the course, entrepreneurs have been trained and supported in the formation of their business or project with advanced training modules, business coaching and consulting by sector experts and an extensive regional and international network.

Green Incubation Programme 2019-2020

cewas Middle East & INJAZ are launching a 12-months incubation support for entrepreneurs with an innovative business idea that creates environmental, economic and social impact in Jordan and the region.

10-15 start-up teams are being selected to join an incredible opportunity to build a water, sanitation or waste idea into a business, with expert trainings, access to cash financing and green investors, international exposure and a community of like minded changemakers!

For more information and updates, follow our social media pages: Facebook and Instagram.


26-29 September 2019

4 Training Days, Amman


Define your winning water and sanitation business model


This module introduces you to the programme and shares insights into sector trends. Using the business model canvas, you will identify your value proposition and develop a minimum viable product, ready to be tested in module 2

30 October - 2 November 2019

4 Training Days, Amman


Ground-truth you business model and test it on your customers


Throughout this hands-on module you test different elements of your business model, including your prototype(s). Analyze specific market segments and generate feedback that allows you to turn your water and sanitation idea into a feasible solution. You will learn how to attract customers, improve your product or services and make your first sales experiences.

11-14 December 2019

4 Training Days, Amman


Build a compelling story around your products or services and make the numbers work


Drawing on information gathered in Modules 1 and 2, you establish a viable marketing mix considering promotion, placement and pricing of your products and services. In parallel, you will dive deep into cost structures and revenue streams to turn your idea into a financially viable solution. Count with the key elements of a convincing business plan by the end of this module.

28-30 January 2020

3 Training Days, Amman


Perfect your pitch and develop your networking strategy


You have a great idea and now it is time to test it with external experts, investors and potential customers. Develop your networking strategy and perfect your pitch. You will have the chance to win prizes by presenting your pitch to a panel of judges.

April/May 2020

1 Day Event


Recognising achievements. Demonstrate the positive impact your project can have on those most vulnerable to Jordan’s water, sanitation and resource challenges. Win seed funding support to take your business to the next level, network and set the bar for environmental innovations in Jordan.

January – August 2020



Expert coaches and mentors are there to help make things happen! In individual coaching sessions, they deliver practical advice, introductions and connections to funding opportunities. Meanwhile, through events with your cewas Middle East community, you will connect to a broad range of sector experts and like-minded green entrepreneurs to collaborate, exchange and develop businesses with.